Elon Musk once said the Cybertruck would be Tesla’s ‘best product ever.’ Now he’s winding down production

Elon Musk said Friday Tesla would be phasing out the production of the Cybertruck, the boxy-looking electric pickup he once pitched as the future of his EV maker.

In a post on X, Musk said: “Tesla will be winding down production of the Cybertruck at Gigafactory Texas around the middle of next year to make room for increased Cybercab production.” 

The changes to Cybertruck production come seven years after Musk introduced the vehicle at a splashy Sci-Fi-themed event at Tesla’s design studio in Hawthorne, Calif., complete with pyrotechnics and a live demonstration of the car’s “armor glass” in which Tesla’s lead designer shattered two Cybertruck windows with a steel ball. Just a month before the launch event, Musk had touted the vehicle as Tesla’s “best product ever” during Tesla’s third quarter earnings call in 2019.

“This could be totally wrong. I could be totally out to lunch here, but I think the Tesla Cyber Truck is our best product ever. That’s my opinion,” he said at the time.

Yet, the Cybertruck, which starts at a whopping $92,490, has been popular, but it has struggled to find the mass appeal of other Tesla vehicles like the Model Y and Model 3.

After production delays pushed the vehicle’s launch date to 2023 from a previously promised 2021 launch, production still fell short of the........

© Fortune