The Taylor Swift economy: Star-studded wedding at Madison Square Garden lifts luxury brands Christian Dior, Christian Louboutin, and Cartier

Taylor Swift and Travis Kelce married Friday night at Madison Square Garden, where actor Adam Sandler was the surprising officiant at a ceremony and Stevie Nicks performed among a crowd packed with stars of sports and entertainment. The deep secrecy that surrounded the buildup to the nuptials lifted when a marquee outside the Midtown Manhattan arena proclaimed “JUST&T MARRIED” once the deed was done.

The couple did not have bridesmaids or groomsmen, instead having Swift’s younger brother Austin Swift serve as her man of honor with Kelce’s big brother and podcast co-host Jason Kelce his best man, Swift’s publicist Tree Paine said in an email.

The bride and groom’s outfits came from Christian Dior Haute Couture and its designer Jonathan Anderson with shoes custom-made by Christian Louboutin. She wore Cartier jewelry.

An almost-royal wedding

The long anticipated union of sports and song brought hype to new heights at a venue made more for historic NBA games and bucket-list concerts. The Kansas City Chiefs’ superstar tight end and the music megastar married as fans and spectators gathered outside in blistering heat, eager to be part of the occasion, even though the event was almost entirely hidden.

Actors Bradley Cooper, Zoë Kravitz,........

© Fortune