I’ve spent a decade teaching AI to write. Here’s why your slop posts are ruining your LinkedIn

Jasper Pye is CEO at Jacquard, an AI platform that helps brands generate and optimise bespoke messaging at scale.

We’ve all seen it. Bland, formulaic copy that reeks of a household-name LLM, all over your LinkedIn feed. The experience is familiar. You read a CEO’s LinkedIn post, only to scroll down and see three more posts that look just like it. The same turns of phrase, the same tone, even down to the same humorless “jokes”. If you can recognize this, well, you’re not alone. LinkedIn’s problem with AI slop became so bad, in fact, that the platform launched a “seems like AI slop” button on July 30th. It was used more than a million times in just the first two weeks. 

And they had good reason: 41% of long-form LinkedIn posts from April to June 2026 were fully AI-generated, according to data from Pangram. Those who just took their posts from generic LLMs clearly thought they had the answer. Input a generic prompt, highlight whatever was spat out, copy and paste onto their account. But, and this will come as no surprise, it doesn’t work. Those using generic LLMs to write their LinkedIn posts are actually seeing around 40% fewer views than they did before.  

Posts written by generic AI just aren’t working. If anything, they’re turning readers away from the pages and people they’re supposed to care about. So, what’s the solution? It’s not, as you might immediately think, to turn away from AI altogether. We can’t ignore the fact that AI now plays an important role in the content demands of today’s marketing........

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