Burger King tests OpenAI-powered headsets that will track the friendliness of drive-through workers
Burger King tests OpenAI-powered headsets that will track the friendliness of drive-through workers
Burger King is testing AI-powered headsets that can recite recipes, alert managers when inventories are low and even track how friendly employees are to customers.
Restaurant Brands International – the Miami-based company that owns Burger King, Popeyes and other brands – said Thursday it’s currently testing the OpenAI-powered headsets in 500 U.S. restaurants.
The system collects data on restaurant operations and shares it via “Patty,” a voice that talks to employees through their headsets. If the drink machine is low on Diet Coke, Patty will tell the store’s manager. If a customer uses a QR code to report a messy bathroom, the manager will be alerted.
Employees can ask Patty how to make various menu items or tell Patty to remove items from digital menus if they’ve run out of ingredients.
Burger King said it’s also exploring using Patty as a way to improve customer service. The system can track when employees say key words like “welcome,” “please” and “thank you” and share that with managers.
When asked about that capability Thursday by The Associated Press, Burger King said the intent is to use Patty as a coaching tool, not a tracker of individual employees.
“It’s not about scoring individuals or enforcing scripts. It’s about reinforcing great hospitality and giving managers helpful, real-time insights so they can recognize their teams more effectively,” Burger King said in a........
