For generations, Tara’s mother and aunts have made seb murabba, a traditional form of apple jam using surplus apples from orchards near Mashobra, Himachal Pradesh. Her village elders would use the murabba for year-round consumption or sell small batches by the roadside or to local traders, earning just enough for a few meals. Tara’s journey underscores a larger systemic issue faced by countless women entrepreneurs across India—restricted market access, which limits their economic potential as well as the preservation of traditional crafts and heritage.Market access is not merely a commercial opportunity but a critical driver of social and economic transformation. When women can participate equitably in the marketplace, they gain the means to scale their businesses, generate sustainable incomes, and contribute significantly to their families and........

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