03-11-2026RAPID RESPONSE

Accenture CEO Julie Sweet: Why AI skills are now required for promotion

Sweet explains why leaders must understand AI, why companies should fix broken processes before investing in advanced models, and why she’s doubling down on entry-level hiring even as automation accelerates.

[Photo: Erhui1979/Getty Images]

AI disruption and geopolitical upheaval are forcing business leaders to make high-stakes decisions—fast. Accenture CEO Julie Sweet shares what she’s hearing from her 9,000 clients, and the hard-won advice she’s giving them. Sweet reveals why AI proficiency is now a requirement for promotion at Accenture, why she’s doubling down on entry-level hiring amid the automation wave, and she unpacks the hidden power of “leader-led learning.” 

This is an abridged transcript of an interview from Rapid Response, hosted by the former Fast Company editor-in-chief Robert Safian. From the team behind the Masters of Scale podcast, Rapid Response features candid conversations with today’s top business leaders navigating real-time challenges. Subscribe to Rapid Response wherever you get your podcasts to ensure you never miss an episode.

Accenture works across 120 countries, 9,000 clients—you’re in every industry. You have this unique visibility into how organizations and leaders are navigating what is really a chaotic, fast-moving environment. Are there questions that you’re hearing particularly often right now?

Well, Bob, it’s interesting if I just start with Iran, because I’m getting a lot of questions, particularly in Europe, where if you think about a potential energy crunch, it’s expected to hit harder in Europe than, say, the impact on the U.S. Everyone believes that this environment, where energy is a risk, is just their new norm. And actually, there’s more optimism because if you compare this to 2022, when the war in Ukraine started, Europe is in a much better position from a resilience perspective.

And it’s a theme that we’ve been seeing for quite some time. I got the same questions even a couple of months ago when we had this whole issue around tariffs and imposing them, which is that CEOs are really just expecting the unexpected. It’s being built in, and that’s why resilience is such a big theme. There are also big questions continuing on AI, et cetera, but I wanted to address the latest, which is the impact of the Iran war.

When I talk to CEOs right now, there’s this sense that some of them seem almost frozen. They’re waiting for clarity. And I know you’ve encouraged the opposite: Don’t take cover; take chances. How do you know when to act and when to wait?

The reality is, as a CEO you can’t bake anything into your plan, simply because so much is unknown. And that’s where transparency really matters, being able to say, “Here’s what we know. Here’s what we don’t know.” And then we’re making our action plan with those things in mind.

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