Every year the world gets a little more digital—and every year we still find surprise, delight, and meaning in the physical and the material. Like books or movies, the objects we obsessed over tell a story about the year gone by. So to continue a tradition that goes back several years now, here’s my look at the objects that tell the story of 2025: the joys, the absurdities, and the difficult-to-explain.  

To call the second Trump administration a new gilded age is less a critique than a straightforward descriptor. Most notably, the president has transformed the look of the Oval Office into a barrage of gold, from gilded statues and vases to accent pieces that Internet sleuths said were actually just painted decor from Home Depot. (Trump denied this.) While mocked as tacky by many observers, the look is of a piece with a continuing embrace of brazen material opulence, from a $1 million “gold card” visa and a massive new ballroom where the East Wing used to be, to accepting a $400 jet from the Qatari government and a newly invented “peace prize” from FIFA that involved a trophy—an “oddly gruesome” object according to The New Yorker, but a shiny one, too.  

Walmart doesn’t usually find itself in the same conversation as luxury brands. But the discount behemoth’s $78 bag that echoed the design of the Hermès’ iconic $10,000-and-up Birkin was dubbed “the Wirkin” on social media. It quickly became a sensation—and an emblem of “dupe” culture, in which lower prices handily trump authenticity. That may threaten the value of some high-end brands, but actual Birkins remain coveted: The original, made for actress Jane Birkin, sold at auction for $10.9 million this year.  

Starbucks’ attempted turnaround journey included rough patches like closing hundreds of locations and laying off employees. But the coffee........

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