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Rob WalkerThe New Yorker |
International tourists are boosting ‘Americana’ brands.
Taking a page from the dot-com boom, today’s hottest IPOs like SpaceX and Anthropic, are as much a launch party as they are a financial lever.
Brands are particularly vulnerable to charges of inauthenticity, and AI is currently an inauthenticity force multiplier.
Most companies want to sell you on their product. AI companies do too. They just have a funny way of doing it.
The president is applauding companies that don’t claim a tariff refund. But putting the administration over customers is a shortsighted way to do...
The real, troubling message of a PR stunt gone awry.
The popular roadside stop is notoriously protective of its logo, going after smaller shops whose logos have little in common with its beaver.
The president gifting oversize dress shoes to his inner circle is a perfect setup for the funniest brand-politics clash of the Trump era.
Winning the Department of War as a client made OpenAI look ‘opportunistic and sloppy,’ according to Sam Altman himself.
The AI company’s squabble with the Department of Defense is another way to burnish its reputation.
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