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Rob Walker

Rob Walker

The New Yorker

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How Signal turned a national security crisis into a branding moment

How Signal turned a national security crisis into a branding moment
28.03.2025 3

Fast Company

Rob Walker

iRobot made Roomba into an icon. Now, it’s in a huge mess

iRobot made Roomba into an icon. Now, it’s in a huge mess
21.03.2025 5

Fast Company

Rob Walker

Many Canadians are boycotting U.S. products. These made-in-Canada brands are cashing in

07.03.2025 6

Fast Company

Rob Walker

Why Costco is targeting the rich, with deals on Rolexes, 10-carat diamonds, and gold bars

28.02.2025 8

Fast Company

Rob Walker

The Jeff Bezos brand is in a slump

21.02.2025 30

Fast Company

Rob Walker

Hims & Hers markets itself in a very 2025 way: by picking a fight

14.02.2025 20

Fast Company

Rob Walker

Is the NFL trying to have it both ways when it comes to DEI?

07.02.2025 20

Fast Company

Rob Walker

Why so many shoppers view Target’s rollback on DEI as a betrayal 

31.01.2025 4

Fast Company

Rob Walker

How TikTok’s near-death experience actually boosted the brand

24.01.2025 10

Fast Company

Rob Walker

Starbucks proves it was never really a ‘third place’

17.01.2025 10

Fast Company

Rob Walker

The dream of an affordable car is dying—and tariffs could make it worse

10.01.2025 4

Fast Company

Rob Walker

What brands can learn from Costco’s no-nonsense defense of DEI

Branded  is a weekly column devoted to the intersection of marketing, business, design, and culture. Costco is known for many things—deeply loyal...

03.01.2025 4

Fast Company

Rob Walker

From Beyoncé’s boots to Trump’s ear bandage: 12 objects that defined 2024

Throughout 2024, it often felt hard to keep one’s bearings: Is the presidential campaign now a permanent state of being? Are Tesla robots and Apple...

20.12.2024 10

Fast Company

Rob Walker

Has health insurance become a toxic industry?

Branded  is a weekly column devoted to the intersection of marketing, business, design, and culture. The job listing in a widely shared TikTok...

13.12.2024 20

Fast Company

Rob Walker

Taylor Swift might just save Target’s Christmas

06.12.2024 7

Fast Company

Rob Walker

Why a Sephora advent calendar went viral for all the wrong reasons

29.11.2024 4

Fast Company

Rob Walker

Donald Trump sends a message—in a Big Mac Combo Meal

22.11.2024 5

Fast Company

Rob Walker

Gardening, anyone? Cannabis brands get sneaky with their TikTok marketing

15.11.2024 5

Fast Company

Rob Walker

Trader Joe’s holiday items have begun to arrive—and so has the FOMO marketing

08.11.2024 2

Fast Company

Rob Walker

Trump served fries, but Democrats helped fix McDonald’s broken ice cream machines

01.11.2024 10

Fast Company

Rob Walker

From Crocs to Chipotle, these brands want to be your Halloween costume

25.10.2024 9

Fast Company

Rob Walker

How the Temu Pig Shirt took over the internet

18.10.2024 6

Fast Company

Rob Walker

Why the Adidas CEO and other leaders keep dunking on their own brands

11.10.2024 3

Fast Company

Rob Walker

Waymo’s fortune cookies reveal just how far ahead of Tesla’s robotaxis it is

04.10.2024 8

Fast Company

Rob Walker

Trump, Harris, and McDonald’s: How burgers became core to the election

27.09.2024 30

Fast Company

Rob Walker

After several deaths and a massive recall, can Boar’s Head save its brand?

20.09.2024 6

Fast Company

Rob Walker

Forget founder mode. All of Elon Musk’s companies need manager mode

13.09.2024 3

Fast Company

Rob Walker

Everyone hates the new Capri Sun bottles—and that’s actually good for the brand

06.09.2024 4

Fast Company

Rob Walker

POV: Why the biggest loser of the election may be the Truth Social brand

23.08.2024 10

Fast Company

Rob Walker

The brand winners and losers of the 2024 election (so far)

16.08.2024 6

Fast Company

Rob Walker

With new changes at Southwest and Spirit, it’s getting harder to tell the airline brands apart

09.08.2024 10

Fast Company

Rob Walker

The Democrats are gambling big on their strategy of calling Trump ‘weird’

02.08.2024 3

Fast Company

Rob Walker

What Kamala Harris can learn from brands about marketing to Gen Z

26.07.2024 10

Fast Company

Rob Walker