Generational conflict is costing sales organizations an estimated $56 billion in lost productivity annually

How AI can bridge the Boomer-Gen Z divide.

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In the high-stakes world of revenue orchestration, a quiet but costly friction is slowing down deals. It isn’t market volatility or budget cuts—it’s a fundamental disconnect between the generations tasked with closing the sale.

Steve Cox, CEO of the newly merged sales tech powerhouse SalesLoft and Clari, sat down with me recently to discuss a startling finding from their latest report: generational conflict is costing sales organizations an estimated $56 billion in lost productivity annually. That’s not a typo. Billion, with a B.

“When Boomers hear ‘AI makes you faster,’ what they really hear is........

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