Lauren Sánchez Bezos’s happiness routine is going viral for the wrong reasons

Her daily habits with Jeff Bezos are fueling a wider debate about wealth and relatability.

[Photos: Getty Images, Adobe Stock]

BY María José Gutierrez Chavez

Lauren Sánchez Bezos is great at being happy—so much so that she is encouraging others to pursue unapologetic happiness, too. But, unsurprisingly, those without private jets aren’t buying it.

Over the weekend, The New York Times published a profile on Jeff Bezos’s new wife, Sánchez Bezos, offering a glimpse into the powerful couple’s daily life. Their mornings, for example, start off at their $230 million compound in Florida, where the pair craft a gratitude list before kicking off their day.

The story also dissects the couple’s dynamic—regular exercise and leaning on each other for advice—a blueprint for reaching happiness while enjoying the perks of wealth. As the NYT put it: “Mrs. Sánchez Bezos seems to have influenced the uber-rich to stop apologizing, and start enjoying themselves.”

The reaction from readers was not exactly warm.

“How tone-deaf are you? She is benefitting from the work of millions of people who break their backs every day working at @amazon, where median worker compensation is about $40K/year,” a user said via Threads.

Another user echoed the criticism on Reddit, contrasting Sánchez Bezos’s happiness against the backdrop of broader labor concerns. “What makes this piece so astonishing isn’t just its tone-deafness . . . it’s the sheer, almost athletic commitment to pretending that obscene wealth is a personality trait even worth profiling,” the user said of the NYT profile.

That user added: “The real story this piece carefully avoids is the widening gap between this gilded bubble and everyone else. While workers are laid off, wages stagnate, and housing becomes increasingly unattainable, we’re handed a glossy puff-piece on gratitude lists and yacht parties.”

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