The Empire State Building climbing stunt is now brand-trend slop

The meme-to-brand-marketing pipeline is shorter (and more boring) than ever.

[Photos: Barry Williams/New York Daily News/Tribune News Service/Getty Images, Michael Nagle/Bloomberg/Getty Images]

BY María José Gutiérrez Chávez

The Empire State Building is one of (if not the most) iconic symbols of New York City, so it’s unsurprising that many people go to extreme lengths to see it. But a recent pair of visitors have taken it too far.

On July 1, a man and a woman wearing........

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