Men are skipping showers in a bizarre new dating trend. Here’s why

‘Pheromone-maxxing’ is gaining attention on TikTok, where some men claim smelling more natural makes them more attractive to women.

[Source images: Adobe Stock]

BY María José Gutiérrez Chávez

When most people picture someone readying for a date, the routine will most likely involve a rigorous hygiene regimen and picking a nice outfit before stepping........

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