Pepper just got a DTC glow-up

Milly’s chunky hand-drawn logo and coordinated, color-on-color pepper mills give a dash of design intentionality and add some spice to the category.

[Photo: Cory Vanderploeg/courtesy Milly]

When’s the last time you thought about pepper?

Designers working in the consumer packaged goods category have reimagined many a pantry staple over the past several years, including olive oil, tinned fish, and even chili crisp, but pepper has remained as forgotten as it is ubiquitous. A playfully chunky new brand is giving the category design intentionality, functionality, and visual appeal—and could point to where........

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