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Lisa Smith killed the ‘blanding’ trend. Now she has another plan to upend branding

Lisa Smith killed the ‘blanding’ trend. Now she has another plan to upend branding

09.07.2025 10

Lilly Smith

No more Mr. Nice Guy: The incomparable Michael Bierut steps down

20.06.2025 10

Lilly Smith

The internet’s favorite hot sauce just repackaged for a post-DTC world

Lilly Smith

With the launch of GapStudio, Gap wants you to rethink everything you know about the brand

Lilly Smith

Banana Republic’s new White Lotus collection is designed for you to look MOV (moneyed on vacation)

Lilly Smith

Ray-Ban appoints A$AP Rocky as its first creative director

Lilly Smith

The most stunning desserts to serve this holiday season, according to professional chefs

Sure, sure, Christmas trees, Santa Claus, and snowmen are celebrity-like symbols of the holiday season. They’re the cause of TikTok trend-induced...

Lilly Smith

This GLP-1 drug maker is skipping the hard sell to focus on access and safety

Lilly Smith

Chloé, Givenchy, and now Uniqlo: Clare Waight Keller knows what the future of fashion looks like

09.11.2024 10

Lilly Smith

Kate Spade continues its courting of Gen Z with a new M&M’s collection

Lilly Smith

The embattled cofounder of Away has a next act: Building products for kids that adults will love

Lilly Smith

Nutter Butter’s TikToks are freaking us out—and scoring millions of views

20.09.2024 10

Lilly Smith

5 information design classics that are so perfect you might forget they were ever designed

Lilly Smith

Summer isn’t a season. It’s an annual rebrand for you and everyone else

Lilly Smith

The founder of Everlane is launching a new supplement company to tap into Gen Z’s health obsession

Lilly Smith