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Lilly Smith

Lilly Smith

Fast Company

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The designs that define America

More than 30 designers tell Fast Company what objects, ideas, and images define a country that’s constantly in flux.

03.07.2026 7

Fast Company

Lilly Smith

The new InfoWars website will make you forget all about Alex Jones—eventually

The Onion’s relaunch of InfoWars is burying Jones’s legacy with a perfectly weird website that maybe, just maybe, will get you off of social media.

02.07.2026 6

Fast Company

Lilly Smith

Pepper just got a DTC glow-up

Milly’s chunky hand-drawn logo and coordinated, color-on-color pepper mills give a dash of design intentionality and add some spice to the category.

21.05.2026 10

Fast Company

Lilly Smith

Victoria’s Secret tests a blueprint for the future of Pink with a cozy, glossy new store

Glossy, cozy, FOMO-inducing. How Adam Selman designed a store that he hopes will get Gen Z and Gen Alpha girls off their phones and into Pink.

13.05.2026 10

Fast Company

Lilly Smith

Rhode is a master class in modern branding. Here, Hailey Bieber shares her rules

Bieber flipped Rhode into a billion-dollar brand in three years. Here’s an inside look at her creative process—and her do’s and don’ts.

12.05.2026 20

Fast Company

Lilly Smith

Gap is dropping a Victoria Beckham collab, bringing her discerning eye to denim

Gap continues its cultural comeback with a refined collection from the British celeb.

20.04.2026 10

Fast Company

Lilly Smith

Inside the creative collaboration that turned JFK Jr.’s political magazine into a sexed-up cultural moment

‘We got really good at taking something completely not visual and making it visual.’

27.03.2026 20

Fast Company

Lilly Smith

Prada’s NYC store turns scaffolding into high art

Fashion brands are transforming a utilitarian construction requirement into a building-scale branding opportunity.

12.03.2026 20

Fast Company

Lilly Smith

With her new Gap collection, Sandy Liang gets a huge new audience

07.10.2025 10

Fast Company

Lilly Smith

J. Crew made you want that rollneck sweater

03.10.2025 20

Fast Company

Lilly Smith

Wait! Is Gap cool again? Its collab mastermind reveals his strategy behind the brand’s big comeback

18.09.2025 20

Fast Company

Lilly Smith

The best design from companies with established excellence

15.09.2025 10

Fast Company

Lilly Smith

Gap relaunches its iconic Y2K jean for the first time in 15 years

19.08.2025 20

Fast Company

Lilly Smith

Why Figma’s future success doesn’t rely on designers

01.08.2025 20

Fast Company

Lilly Smith

Lisa Smith killed the ‘blanding’ trend. Now she has another plan to upend branding

09.07.2025 20

Fast Company

Lilly Smith

No more Mr. Nice Guy: The incomparable Michael Bierut steps down

20.06.2025 40

Fast Company

Lilly Smith

The internet’s favorite hot sauce just repackaged for a post-DTC world

23.04.2025 20

Fast Company

Lilly Smith