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Lilly Smith

Lilly Smith

Fast Company

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Inside the creative collaboration that turned JFK Jr.’s political magazine into a sexed-up cultural moment

‘We got really good at taking something completely not visual and making it visual.’

27.03.2026 8

Fast Company

Lilly Smith

Prada’s NYC store turns scaffolding into high art

Fashion brands are transforming a utilitarian construction requirement into a building-scale branding opportunity.

12.03.2026 10

Fast Company

Lilly Smith

With her new Gap collection, Sandy Liang gets a huge new audience

07.10.2025 7

Fast Company

Lilly Smith

J. Crew made you want that rollneck sweater

03.10.2025 10

Fast Company

Lilly Smith

Wait! Is Gap cool again? Its collab mastermind reveals his strategy behind the brand’s big comeback

18.09.2025 10

Fast Company

Lilly Smith

The best design from companies with established excellence

15.09.2025 8

Fast Company

Lilly Smith

Gap relaunches its iconic Y2K jean for the first time in 15 years

19.08.2025 9

Fast Company

Lilly Smith

Why Figma’s future success doesn’t rely on designers

01.08.2025 10

Fast Company

Lilly Smith

Lisa Smith killed the ‘blanding’ trend. Now she has another plan to upend branding

09.07.2025 10

Fast Company

Lilly Smith

No more Mr. Nice Guy: The incomparable Michael Bierut steps down

20.06.2025 20

Fast Company

Lilly Smith

The internet’s favorite hot sauce just repackaged for a post-DTC world

23.04.2025 8

Fast Company

Lilly Smith

With the launch of GapStudio, Gap wants you to rethink everything you know about the brand

01.04.2025 10

Fast Company

Lilly Smith

Banana Republic’s new White Lotus collection is designed for you to look MOV (moneyed on vacation)

03.03.2025 8

Fast Company

Lilly Smith

Ray-Ban appoints A$AP Rocky as its first creative director

22.02.2025 10

Fast Company

Lilly Smith