07-31-2026LESSONS LEARNED

I told Mark Cuban he was wrong about AI. Here’s what founders can learn from my mistake

He had asked where the business was headed. I had been too busy defending where it already was.

[Photo: Christopher Willard/Disney via Getty Images]

In 2013, I stood across from Mark Cuban on Shark Tank. He wanted to invest, with one condition.

He told me AI was about to make most of the human expertise my business ran on either free or irrelevant, and the smart move was to build toward where the technology was going, not where it already........

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