Popeyes, DoorDash, Red Lobster: Why brands are begging to get the ‘Mexican mom’ treatment

Want a can of ‘Esprigh’? So does all of TikTok, after Sprite embraced its trending new name.

[Videos: emilyrosedesign/TikTok; background: Adobe Stock]

On TikTok, one creator is giving brands free logo makeovers. She doesn’t change their color schemes, their fonts, or their imagery. All she changes is their spelling, inspired by........

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