Recently, I made myself a promise: I would not buy any more Lego for at least a year. That plan has quickly been foiled. Lego’s first-ever Peanuts set is just too good, too iconic, too beautiful (plus, my son loves Snoopy and Woodstock.) This perfect brick rendition—with the classic red doghouse and even the campfire and marshmallows to toast—is too cool pass up.

Lego’s addiction to licensed intellectual property—the company now sells 25 IP-based themes out of 45 total, often burying the open-ended, creativity-first sets that built the brand—is still a problem, but this Snoopy’s Doghouse set proves exactly why these licenses work so extraordinarily well to burn your credit card.

The magnetism of that simple beagle silhouette, combined with Lego’s three-dimensional engineering and the bricks’ intrinsic attractive power, is a perfect formula to trash all my financial........

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