Adobe’s new plug-in turns ChatGPT into a Canva rival with a magical twist

The new Adobe plug-in for ChatGPT acts as a creative and productivity shop for even the most newbie designers.

Adobe has integrated more than 70 of its creative and productivity tools—from Photoshop, Premiere, Express, Acrobat, Firefly, Illustrator, and InDesign—into a single plug-in that lives inside ChatGPT. Users can describe what they want in plain language, and the machine builds photos, videos, social posts, and PDFs.

It all sounds really useful and frictionless, but the best thing about it may be the dopamine hit that you get because of the way that ChatGPT interprets your request. As Forest Key, vice president of Adobe Firefly and Agentic AI at Adobe, tells me:........

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