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Joanna Gaines says she and Chip lost sight of Magnolia’s purpose. 1 decision helped them find it again

27 0
02.10.2026

Joanna Gaines says she and Chip lost sight of Magnolia’s purpose. 1 decision helped them find it again

After spending nearly 25 years building Magnolia, Joanna and Chip Gaines made a crucial decision. Leadership experts say it was the right move.

Joanna Gaines [Photo: Getty Images]

Every founder is subject to burnout, even the founders of a massive lifestyle, retail, and media brand.

Joanna Gaines, co-founder of Magnolia, launched the brand alongside her husband, Chip, nearly 25........

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