Trump Accounts is a good idea with a bad brand

The new program, which gives American children $1,000 in a savings account, could benefit from a less partisan name.

[Photos: Aaron Schwartz/CNP/Bloomberg/Getty Images; freepik/Magnific]

President Donald Trump’s name has never been less popular as a baby name than it is now, but he’s naming the next generation’s new savings accounts after himself anyway.

Fewer Americans named their children Donald in 2025 than any year in U.S. history going back to the 1880s,........

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