This cowboy got rich selling veggie burgers. Here’s how

To see the future of food, look no further than Sam Cobb, the cattle rancher making soy-based Boca Burgers.

[Photos: LikeMeat/Unsplash; Shamblen Studios/Unsplash]

This story was produced by Grist and co-published with Source NM.

The first thing Andy Barrientes noticed when he showed up for his shift at RMS Foods on Valentine’s Day in 2005 was the cloud of black smoke emanating from the building. 

A fire had started in the factory around 4:20 p.m., not long before Barrientes was scheduled to clock in as maintenance manager at the food manufacturing plant in southeastern New Mexico. The........

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