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3 questions to ask before you begin a major transformation

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13.03.2026

3 questions to ask before you begin a major transformation

Change leaders often feel they need to have all the answers, but what they usually need is to ask more—and better—questions.

[Source Illustration: Freepik]

My friend Jessica Kriegel often warns her clients about the action trap, the urge to do something—anything—when things aren’t going well. Yet while taking action might make us feel better, it’s no guarantee we’ll get results. Many leaders fall into this trap, confusing taking action with making an impact, which can blind us to the underlying problem.

The truth is that you can’t change fundamental behaviors without changing fundamental beliefs. It is, after all, beliefs, in the form of norms, that get encoded into a culture through rituals that drive behaviors.........

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