Big Tech is cutewashing its AI agents

From OpenAI’s dots to Meta’s Muse, AI companies are trying to make their new agents look as friendly as possible.

[Source Images: Minh Connors/Bloomberg/Getty Images (Meta), OpenAI, SpaceXAI]

First came the buttholes. Then the sparkles and gradients. Now, the next Big Tech AI branding trend has arrived. As the biggest artificial intelligence players introduce new agent capabilities, they’re all converging around the same visual shorthand: cute little guys.

On August 11, SpaceXAI (Elon Musk’s AI-focused mashup company) launched GrokBot, a series of AI agents designed to work on tasks autonomously, even when the user’s computer is closed. They’re represented by shapes with giant, orb-like eyes. On September 8, Meta came........

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