How to set boundaries as a founder

I built my business by saying yes to everything. Then I realized I was scaling exhaustion, not impact.

[Images: sichon/Adobe Stock, FutureFFX/Adobe Stock]

When I first launched my business, I believed growth meant saying yes to everything. Every client who reached out, every opportunity that landed in my inbox, every late-night email that felt urgent. It all felt like momentum.

I had spent years in the finance industry learning how to be reliable, responsive, and........

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