She has 400,000 Instagram followers and major brand deals. She’s also AI

Aitana Lopez is part of a growing wave of AI-generated influencers attracting millions of views as brands race to cash in on virtual creators.

[Screenshots: @fit_aitana]

At first glance, Aitana Lopez could be any other influencer. Her Instagram feed is a mix of Pilates workouts, model shoots, and photos posing in front of Coachella’s iconic Ferris wheel and inside the Alo gym.

The 27-year-old is a Scorpio. Her long hair is dyed a soft shade of pink, with dark roots coming through. She also doesn’t exist.

Lopez is a “virtual soul”, or at least that’s what her creators........

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