Alix Earle is launching a skincare line. But you probably already knew that

The influencer has been stealthily dropping hints about Reale Actives for a year.

[Photo: Reale Actives]

Today, Alix Earle is launching a skincare line—but if you’ve been looking close enough you probably knew it was coming. For the last year, the influencer has been dropping Easter eggs across her social feeds in the lead-up to her debut venture.

There were the vlogs from her dermatologist’s office. The un-get-ready-with-me posts featuring........

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