An Anti-anti-aging eyewear brand bets America is finally ready to embrace getting older

Caddis founder Tim Parr built an eyewear company on the un-American idea that getting older might be a good thing—and the cultural moment is finally catching up.

In Japan, there is a national public holiday called Keiro no Hi—Respect for our Elders Day—dedicated to honoring the wisdom of the generations that have come before us. In Hindu tradition, the third stage of life, Vanaprastha, frames later years as a period of spiritual depth and accumulated authority. It is hard to picture an analogue in a country that produced “OK, boomer.”

Here, the picture is grimmer. According to the World Health Organization, ageism in the form of negative age stereotypes costs the United States $63 billion a year in excess healthcare spending. An AARP study estimated that age discrimination in the workplace cost the U.S.........

© Fast Company