Amazon is building a coalition to make sustainable fashion affordable

More than 60 brands, from Stella McCartney to Brooks Running, are pooling their demand for low-carbon materials to bring prices down.

[Source Photo: Vichizh/Adobe Stock]

When it comes to sustainable fashion, Amazon is not the first company that comes to mind. The e-commerce giant is one of the biggest purveyors of clothing in the United States, and much of what it sells, including its own private label lines like Amazon Essentials, are not known for their sustainable materials.

But Amazon wants to position itself at the center of a major effort to clean up the fashion industry. Today, The Climate Pledge, the net-zero initiative Amazon co-founded in 2019, is........

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