AI shopping is coming to your favorite brand’s website

After launching as a standalone consumer app, the startup Daydream is embedding natural-language search directly into websites like Alice Olivia and Staud.

[Screenshot: courtesy Daydream]

I’m searching for a fun, professional outfit for a panel I will moderate this fall, and I mosey over to Alice Olivia’s website.

Until now, my only real option has been to scroll through thumbnails of dresses or fiddle with standard category filters. But there’s something new on Alice Olivia’s site: a “Shop with........

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