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The future of brain sensing is now

Every few years, a new sensing capability reshapes an entire product category. Brain data is next, and this time, most companies are already behind.

BY Dr. Ramses Alcaide

If you’ve been building consumer hardware for any real amount of time, you know the pattern.

Most of these shifts start the same way. The sensor exists, but it’s stuck in clinical settings where it’s expensive, awkward, and not something anyone would realistically use day to day. At some point, someone figures out how to shrink it down enough to fit into a real product, and a few companies take an early shot at turning it into something people actually want.

Early........

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