Streaming made music disposable. This vinyl seller is finding new ways to make records collectible

With record sales soaring, Blood Records is putting a trendy spin on an old format to deliver for younger collectors.

Technicians press a limited-run Sienna Spiro LP with a “mahogany melt” ripple of black, brown, and orange for Blood Records. [Photos: Joe Hart]

When English singer-songwriter Sienna Spiro released her highly anticipated debut album, Visitor, in July, it was available in a variety of formats: MP3, cassette, CD, and an array of colored vinyl records (red, gold, brown) that were exclusive to different retailers. But 3,000 fans received copies that look remarkably different: discs swirled with orange and black—deeply pigmented on some copies, nearly translucent on others.

The........

© Fast Company