Why I designed Charlotte Tilbury Beauty as a technology company

The beauty mogul explains why technology has been central to her business strategy from day one.

Charlotte Tilbury [Photo: Brian Ach/Getty Images]

Being at the forefront of beauty technology has been one of my brand’s greatest superpowers since day one. It has been fundamental to how we disrupted the beauty industry, allowing us to scale expertise, accelerate innovation and move at exponential speed.

From the very beginning, I had a clear vision: technology would be a cornerstone of my consumer-first business strategy. My mission has always been to democratise beauty, removing barriers to entry and meeting customers........

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