Over the past two years, a troubling trend has started to take shape in the media; for a large majority of journalists, DEI framing became the default for covering Black businesses.

What should be stories about innovation, resilience, market disruption, and leadership have increasingly been flattened into a single, repetitive narrative: DEI. Not the company’s business model. Not the founder’s vision or entrepreneur journey. Not the problem being solved or the customers being served. Just DEI. And it’s often framed through the lens of rollbacks, political backlash, or cultural........

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