How Nike and Adidas designed World Cup uniforms, balancing national pride with high-tech comfort

Nike used thermal chambers and motion capture cameras to test uniform kits.

World Cup uniform kits designed by Nike are displayed at its headquarters in Beaverton, Ore., on June 22, 2026. [Photo: Claire Rush/AP Photo]

Heat. Moisture. National pride.These were top of mind as Nike designed its uniform kits for the 2026 FIFA World Cup, including for soccer powerhouses France and Brazil as well as the U.S. and Canada in their role as host nations.In a tournament that has seen at least one storm delay and temperatures hovering around 90 degrees Fahrenheit (32 Celsius) in some locations, the first step was to ensure players’ performance and comfort.Phil McCartney, chief innovation, design, and product officer for Nike, said the company worked with athletes, coaches, and soccer federations to understand how uniforms affect the game.“We also talk to fans—so what does it mean to wear a Uruguay jersey, what does it mean to represent France, what does it mean to play for Canada?” McCartney told The Associated Press. “We take that and we merge that with all the science and the innovation to........

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