How brands can leverage AI while prioritizing a human touch for the most brilliant ideas

‘I want it to feel like it’s made by humans.’ —Andy Pearson, Liquid Death’s VP of creative, at the Fast Company Grill at SXSW

From left: Jeff Beer, senior staff editor at Fast Company; Andy Pearson, VP of creative at Liquid Death; James Chester, founder and CEO of WVN; and Helen Andrews, CEO of Johannes Leonardo [Photo: Maggie Boyd for Fast Company]

BY Anna-Louise Jackson

To sell the idea of last year’s Wienie 500 to Oscar Mayer, creative agency........

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