03-29-2026EXPERIENCE ECONOMY

‘Leverage the local’: The fashion trend that explains why everyone around you is channeling their inner tourist

Apparel brands are capitalizing on the names of cities and neighborhoods near and far. Whether you’ve actually been to any of them is beside the point.

[Photo: Spencer Platt/Getty Images]

BY Anna-Louise Jackson

Call it chic or call it cringe: Clothing that bears the name of a city near or far has become a........

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