Over the past decades, and especially in the last few years, war has been radically reframed in the public mind. It’s not raw and brutal bloodshed, senseless destruction and atrocious human pain and suffering. War is no longer seen as an abomination, as the absolute worst case scenario that we must all do our best to avoid. The mainstream media and political leadership of the western world is enthusiastically calling for war, with ominous similarities to the run up to World War I. 

Marketed as a “policy option”, a “moral obligation”, or even a “necessary evil” to safeguard the security of future generations, even in the lack of a tangible threat. 

For this reason I have produced a documentary and interview series to warn the public of the disastrous outcome that awaits us if and when the Third World War breaks out. We sought out the most outspoken dignitaries warning the world of the futility and stupidity of war. The interviews reveal the backstory of the current theaters of war and place them within the tragic cycle of hubris and human folly that rears it ugly head throughout history.

The methods, intensity and speed of propaganda has evolved greatly since the first great war just over a century ago. Language itself has become weaponized to convince the people to welcome another grand conflict that will spell certain disaster. Civilian deaths are reframed as “collateral damage”, biblical-level destruction flattening of entire cities has been rebranded as “degradation of capabilities”, while reckless........

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