QD has opened its new branch in the former Aladdin's Cave shop in Magdalen Street.

The business was founded in Norwich in 1985 with a single store in Anglia Square and became one of the shopping centre's longest-standing shops.

Customers were queuing to enter at 9am on Thursday (Image: Denise Bradley)

The original store is being demolished as part of the £34m redevelopment of Anglia Square.

Thursday’s opening was marked by a ribbon cutting by Norwich City........

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