The Royal Norfolk Agricultural Association's (RNAA's) flagship project will showcase and sell "the very best food and drink produced in the county".

At least 70pc of all the products in the 3,500sqft farm shop and 220-seater restaurant will be sourced from producers in Norfolk and Suffolk, says the RNAA.

The building has also been designed to connect people with the produce grown in Norfolk, with interpretive boards and information illustrating "the county’s vibrant and dynamic food production industry".

RNAA managing director Mark Nicholas said: "The Norfolk Food Hall is unique in the way it tells the story of farming and the amazing people........

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