Sometimes, it takes a formidable marketing budget and videos of food having a “hero moment” — a chocolate bar breaking to reveal crunchy pistachio kunafe, or a cookie tin being scooped to show luscious chocolate inside — to kick-start a food “trend”. And sometimes, it just happens.

And before you know it, you are one of more than 200 people lined up on a Sunday morning — it’s technically noon, but I had to wake up very early to get here by then — at an artsy corridor in the middle of Habitt City in Karachi’s Tipu Sultan locality.

It’s hot. If there are air-conditioners or fans on you can’t feel them. The line is moving slowly, but not a single person is showing signs of leaving.

“Hope they don’t run out of the savoury danishes,” I hear someone say behind me.

Until that moment, I hadn’t realised that my mind was also trying to shut out the same fear.

From mango custard to butter chicken, Karachi’s pastry chefs are turning the humble Danish pastry into the city’s most sold-out treat

From mango custard to butter chicken, Karachi’s pastry chefs are turning the humble Danish pastry into the city’s most sold-out........

© Dawn (Magazines)