How the Rightwing has Used AI and Influencers to Make Up an Anti-Government Movement in Mexico
“Down with communism,” they chanted while also waving the One Piece pirate flag, meant to be a symbol of resistance to elitist excess, corruption, and inequality. The right-wing march was also meant to be a Generation Z protest, but most of the people I could see among the 1,000 or so marching through the center of Puebla, were of older generations; clearly the most loyal membership of Mexico’s right-wing parties, the PRI and PAN.
Similar such marches were held in various cities around Mexico on Saturday. They were a bizarre attempt to copy-paste the recent uprisings and protests in Nepal, the Philippines, and Indonesia, but they were built from the top down. Money was spent conjuring the protest from AI campaigns, bots, and influencers, rather than involving real social movements.
The main chants in the march were “Out Morena” (Mexico’s governing party) and “No more narco state.” Meant to be organic, spontaneous anger at the government, crime, and corruption, the marches’ vagueness and misuse of symbols left serious and experienced activists in the country amused, and a little annoyed.
As 51% of content is now AI-generated, it’s worth decoding how this protest has been fabricated, and the impact of its co-option of the symbols and phrases of more genuine causes. AI literacy and awareness of how videos and facts are manipulated for political and economic interests, is becoming more important.
This Instagram account was among the first to publicly call for the November 15 protest. Describing itself as Generation Z, “anti-party,” “the disinterested generation” and “enough of the same old shit” – there are dozens of signs signs the account was not created by movement activists. The account does not follow, tag or interact with other longstanding movements, collectives, or grassroots organizations like unions or community or alternative media. The only groups it follows are bot-like replicas of itself, that have each posted perhaps four times in total. The account’s first posts were created exactly a month before the November 15 protest, and got hundreds of engagements (likes and comments) straight off the bat: a sign the account holder either has funds to pay for significant boosting, or that the posts were supported by bots.
Almost all the account’s content, including videos, is AI-generated. Likewise, the sister account on Facebook. There are few real humans to be seen. But in Mexico, while people often cover their faces in public videos denouncing crimes and injustice due to fear of persecution, it is always important to show at least the eyes, or the full group of farmers on the land being attacked or the Indigenous people meeting, women standing together and so on, to demonstrate that these communities are organizing and speaking out. The Generation Z Mexico accounts don’t have such visuals because they don’t actually meet, discuss, decide based on voting or consensus, hold speak-outs to build larger protests, and other staples of real movements.
“Generation Z Mexico” doesn’t have real visuals of activists – and especially not young ones – – because it is not led by actual activists or actual young people. In Mexico, there are strong women’s movements, movements for the forcibly disappeared, for water rights and more, but there is no movement here to revoke the president, so there are no photos of that to be used. Instead,........
