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Spotting Conspiracy Talk: A Linguistic Guide for the Digital Age

12 0
27.01.2026

Photograph Source by Nathaniel St. Clair

While we may be most familiar with modern-day conspiracy theories about government intelligence, unidentified flying objects, anti-vaccination, COVID-19, and more, conspiracy theories have existed for centuries.

In July of AD 64, the great fire of Rome destroyed two-thirds of the city-state—which had a population of around 2 million—resulting in widespread death and homelessness. Despite several contributing factors such as intense summer heat, dry winds, and the prevalence of wooden houses, various conspiracy theories emerged, ranging from Emperor Nero “deliberately” starting the fire to “blaming” the Christian community for it.

When the fire began, Nero was in a different city altogether, leading to claims that he had conspired to bring about the catastrophe to rebuild Rome. Coincidentally, the Domus Aurea, an extravagant palatial project, was constructed on a portion of the ruins, which fueled conspiracy theories about his alleged involvement, despite evidence that he also supported relief efforts. In turn, Nero placed the blame on Christians, resulting in the crucifixion and burning alive of many from the religious community. There is also evidence that some Christians believed in prophecies about a forthcoming catastrophic fire in Rome at the time.

While the actual cause of this infernal disaster remains unproven, it illustrates how conspiracy narratives can arise from social crises. Psychologically, fear and uncertainty can be strong motivators, and conspiracy theories empower people by filling a knowledge gap. Socially, tribalism and in-group/out-group tendencies may also contribute to the birth of such theories; a united front can foster a sense of control. These psychosocial explanations reveal that we want to feel in control, and information is power.

Conspiracy in the Digital Age

Unlike in Ancient Rome, our everyday interactions with cyberspace make it easy to access and spread information. Now, more than two decades into the rise of Web 2.0, it might be assumed that social media has led to an increase in conspiracy theories and in the number of people who believe in them, but this may not necessarily be the case. Although evidence is mixed on whether social media has caused a population-wide increase in conspiracy beliefs over time, multiple studies show that people who rely heavily on social media for news are more likely to endorse conspiracy theories than those who do not. A 2022 multi-study report in the journal PLOS One still cautions “not to dismiss the availability of conspiracy theories online, the large numbers of people who believe in some conspiracy theories, or the potential consequences of those beliefs.”

Researcher Keith Raymond Harris echoes this concern in a 2022 article in the Conversation, arguing that even with “very small numbers of true believers [in conspiracy theories], the high visibility of these false ideas can still make them dangerous.” Step Together, an Australian support service committed to ending violent extremism, cautions that the dangers of conspiracy theories include provoking social conflict, increasing prejudices, spreading fear, and eroding trust.

Given the accessibility and visibility of information that the internet affords us, we need to develop digital media literacy that empowers us with critical thinking tools to evaluate the credibility of information.

What Exactly is a Conspiracy Theory?

Before learning how to identify a conspiracy theory, it is important to understand what it is and is not. While the term “conspiracy theory” may sometimes be used in a generic sense to describe a false narrative that promotes misinformation or disinformation, such as fake news, this is an overgeneralized and inaccurate description.

For one, conspiracies can be real or unreal. The Watergate scandal is an oft-cited example of a government conspiracy that did take place.

Michael Shermer, science historian and educator, in distinguishing between conspiracy and conspiracy theory, defines a conspiracy as “two or more people plotting or acting in secret to gain an advantage or to harm others immorally or illegally” and a conspiracy theory as “a structured belief about a conspiracy, whether it’s real or not.”

A 2022 meta-analysis of conspiracy theories in online spaces characterizes these beliefs as “unique epistemological accounts that refute official accounts and instead propose alternative explanations of events or practices by referring to individuals or groups acting in secret.”

More broadly, conspiracy theories are a social phenomenon that uses narrative to explain events, often amid a societal crisis. As humans, we have a proclivity for narrative; we use stories to teach, inform, and explore—not just to entertain. Essentially, they are a device we use to understand ourselves, our experiences, and our surroundings. A 2018 study published in the journal Topics in Cognitive Science........

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