World of Politics with Harry McGee

Where’s the beef?” was the famous catchphrase of American Democrat Walter Mondale during the 1984 US presidential election. He used it against his rival, Gary Hart.

The line itself came from a television advertisement for fast food outlet Wendy’s showing a tiny burger patty wedged between oversized buns. An old man peers at it and asks the question that became iconic: “Where’s the beef?”

Mondale’s meaning was clear. Hart’s promises, he argued, were flashy but hollow – and now the question is........

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