An absurd ban on advertising “unhealthy” food is nanny state overreach on steroids, says Oliver Dean

Yesterday “adverts for less healthy food and drinks” were banned from being advertised on television before 9pm and online at all times. Supporters of the legislation have heralded it as a major step toward ending unhealthy eating habits across the UK. In reality the legislation is not only a clear example of state overreach, riddled with absurdities and inaccuracies, but it simply will not work – and the data proves it.

No one is denying that healthier habits are good. Since 2016, obesity and overweight prevalence in adults has continued to increase. At the same time, the overall percentage of those involved in some type of physical activity has essentially plateaued, and the overall number of adults eating at least five portions of vegetables a day is also down. When examined from this angle, a junk food advertising ban may well seem like the guardian angel that this government needs. In theory, it would aid in the reduction of unhealthy eating habits and........

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