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A dealmaker’s advice to Keir Starmer: Remember Trump’s not a caricature

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28.02.2025

WASHINGTON, DC – FEBRUARY 26: British Prime Minister Keir Starmer speaks during a welcome reception at the ambassador’s residence on February 26, 2025 in Washington, DC. (Photo by Carl Court-Pool/Getty Images)

Ahead of Keir Starmer’s pivotal meeting with President Trump, dealmaker Guy Hands gives his best advice on the art of the deal

Dear Sir Keir Starmer,

Today you have the most important meeting of your life. Britain and most of Europe are relying on you to come out of the meeting with President Donald Trump with a positive result and a strong relationship. However, the America of today is very different to the America of the past: it sees its role on the world stage differently. The relationship you are looking to forge with the President therefore cannot follow the same rules as that of your predecessors.

Trump doesn’t play politics by conventional rules – instead he cuts........

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