Why Gen Z are paying to go to ‘house parties’
Thursday 09 July 2026 4:45 am | Updated: Wednesday 08 July 2026 6:33 pm
Why Gen Z are paying to go to ‘house parties’
By: Anna Moloney
Deputy Comment and Features Editor
Share
Facebook Share on Facebook X Share on Twitter LinkedIn Share on LinkedIn WhatsApp Share on WhatsApp Email Share on Email
Add as a preferred source on Google
London hospitality is struggling as Gen Z rein in nights out, so why are Little Door’s house party-style bars thriving, asks Anna Moloney
I should address this first – no we haven’t run out of colours!,” says Jamie Hazeel standing outside The Little Neon Door, which joins the Little Blue, Orange, Scarlet, Violet and Yellow Doors in his and co-founder Kamran Dehdashti London cocktail bar empire. To name each, the pair have counted to three before both shouting out the colour they think the venue should be, and have always matched.
Opened first as a Notting Hill popup in 2014, Hazeel and Dehdashti have found unique success with their hospitality concept that styles up bars as ‘house parties’. Inverted commas of course because most house parties don’t include fully staffed bars and a fee on the door. Instead, Little Door & Co aim to replicate the floorplan of a house party, and hope the vibe follows.
At The Little Neon Door, the chain’s largest venue yet, this translates into a two-floor cocktail bar through which guests – or “flatmates” as the venue prefers – can lounge in the living room, dance in the kitchen (where the island doubles as a DJ booth) or even enjoy some karaoke in the bathroom, where the showerhead turns into a fully working microphone. And if you don’t like your outfit no problem, head upstairs to the........
