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Daniel Hulme: I asked Elon Musk on a yacht to help me solve AI consciousness
Thursday 09 July 2026 5:38 am | Updated: Wednesday 08 July 2026 6:47 pm
Daniel Hulme: I asked Elon Musk on a yacht to help me solve AI consciousness
By: Anna Moloney
Deputy Comment and Features Editor
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Each week we dig into the memory bank of the City’s great and good. Today, Daniel Hulme, one of the UK’s leading AI experts and entrepreneurs, takes us through his career in Square Mile and Me
CV
Name: Daniel Hulme Job title: CEO of Conscium, chief AI officer at WPP and CEO and founder of Satalia Previous roles: Director of a Master’s degree in applied AI at UCL Studied: PhD in AI at UCL Age: 46 Born: Morecambe Lives: London Talents: Finding things Motto: Maximise good Biggest perk of the job? Creating positive impact Coffee order: On tap Cocktail order: I can make a tequila shot last all night Favourite book: The Hidden Spring by Mark Solms Favourite band: Kings of LeonWhat was your first job?
As a 12-year-old, I started washing dishes in a small seaside hotel in my hometown of Morecambe. By the time I was 16 I had worked through to ‘head chef’, running the entire restaurant.
What was your first role in the City?
My undergrad was in AI at UCL, 27 years ago. There were two people on my course. I paid my way through university managing IT networks and building software for SMEs, which largely involved “turning things off and on again”.
When did you know you wanted to build a career in tech?
I love solving hard problems. My talent is spotting juicy frictions that could be solved by intelligent........
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