Center Parcs has picked Neverland to take on its creative account following a three-way competitive pitch.

The process was handled by Ingenuity and Neverland will be responsible for brand strategy and creative campaigns. 

Sara Holt, chief marketing officer at Center Parcs, said: “Center Parcs is an incredible business with deep guest loyalty, unrivalled occupancy and an amazing story to tell. It needs a special partner. 

"From the moment we met Josh [Harris, chief executive at Neverland], Jon [Forsyth, co-founder] and Simon [Massey, co-founder] they demonstrated a love of our........

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