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How Star’s new owners plan a major overhaul

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Star casino, the glittering gambling edifice perched on Sydney’s Pyrmont foreshore, is set for a radical overhaul. Star 2.0 will probably not feature the high-end luxury retailers greeting guests, an entranceway lined with limos or glamorous and expensive eateries to entice wealthy tastebuds.

Think of the new Star Entertainment properties as a cross between the aforementioned and those that will more closely resemble a monster-sized RSL.

Bally’s chairman Soo Kim has big plans for Star.Credit: Dominic Lorrimer

The chairman of Bally’s – the US company in the throes of bailing out and taking control of Star’s NSW and Gold Coast casinos – declares that “these assets were built for a time that has now passed”.

Once transformation is complete, these probably won’t rate high on tourism industry brochures as NSW or Gold Coast destinations.

But even with the best-laid plans for an overhaul of Star, Bally’s will need a large lashing of luck for these Australian casinos to begin making a financial return for its would-be new controllers.

Bally’s is a relatively small US company that has plenty of........

© Brisbane Times