Created by super-producer Ryan Murphy and with an all-star cast led by Kim Kardashian, legal series All's Fair has had savage reviews. But viewers have been celebrating its mix of high-camp, statement fashion and spotless interiors.

Since it debuted on Hulu on Tuesday, the glossy new legal drama All's Fair has been roundly savaged by critics. In the UK, The Times opined that it "may be the worst TV drama ever", while The Guardian branded it "fascinatingly, existentially terrible"; both newspapers awarded it zero stars out of five. All's Fair currently holds a rare 0% fresh rating on Rotten Tomatoes, which indicates universally negative reviews. It's certainly the most slated show of the year so far. So surely this nine-part series from Ryan Murphy, the Emmy-winning mastermind behind Glee and American Horror Story, is now dead on arrival?

Perhaps not, because All's Fair is showing early signs of being a hit, at least on social media. On X, fans have called it "gloriously silly", "my type of nonsense camp show" and, perhaps most insightfully of all, a show that's "very fun" to watch because it "isn't afraid to be bad". The exceptionally terrible reviews combined with the show's high-profile cast – Kim Kardashian, in her first lead role, is at the centre of an ensemble that includes Glenn Close, Naomi Watts, Niecy Nash-Betts, Sarah Paulson and Teyana Taylor – have made it an instant object of fascination. It helps that the three episodes that premiered on Tuesday contain plenty of jaw-droppingly awful standalone scenes that are just begging to be shared on social media. One clip that has already gone viral shows Close's character Dina Standish asking Paulson's Carrington Lane about her mother's decision to eschew birth control in shockingly vulgar terms.From an actor of Close's stature – eight Oscar nominations, three Emmys, three Tonys – it's high camp.

High camp is probably what creators Ryan Murphy, Jon Robin Baitz and Joe Baken were going for, at least in part. It's presumably no accident that Paulson's character shares part of her name with Alexis Carrington Colby, Joan Collins' arch villainess from the ludicrously entertaining 1980s primetime soap Dynasty. All's Fair has some of that show's alpha female energy, but adds a procedural element to the mix. It centres on Grant, Ronson........

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